Famous as the birthplace of the world’s first pilsner beer, Plzeň offers a dynamic setting for incentive travel, corporate celebrations, and cultural immersion events. Modern hotels and unique industrial venues like the Pilsner Urquell Brewery provide both functionality and flair. The city is especially suited for beer-themed team building, culinary experiences, and programs focused on Czech traditions and innovation. Located just 1 hour from Prague by highway, it benefits from strong logistical connectivity and well-developed destination services capable of handling medium-sized group travel and activities.